Sissors, Jack Z.
Advertising media planning / Jack Z. Sissors, Lincoln Bumba
NTC Businness Books, 1993
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Duffy, Ben
Advertising media and markets / by Ben Duffy
Prentice-Hall, 1957
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Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
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White, Roderick
Advertising
McGraw-Hill, 2000
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White, Roderick
Advertising
McGraww-Hill , 2000
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