Roman, Kenneth
How to advertise : a professional guide for the advertiser, what works, what doesn't, and why / by Kenneth Roman and Jane Maas
St. Martin's Press , 1976
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Sutherland, Max
Advertising and the mind of the consumer
PPM, 2004
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White, Roderick
Advertising : what it is and how to do it
McGraw-Hill, 1980
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White, Roderick
Advertising : what it is and how to do it
McGraw-Hill, 1993
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Hofsoos, Emil
What management should know about : industrial advertising / Emil Hofsoos
Gulf Publishing Company, 1970
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