Dunn, S. Watson
Advertising
Dryden, 1978
 Buku Teks
Littlefield, James E.
Advertising
Vakils, Feffer and Simons Private, 1971
 Buku Teks
Wells, William D.
Advertising
Prentice-Hall, 2000
 Buku Teks
Norris, James S.
Advertising
Prentice-Hall, 1980
 Buku Teks
Weilbacher, William M
Advertising
Macmillan, 1979
 Buku Teks