Peter, J. Paul
Consumer behavior and marketing strategy
McGraw-Hill, 1999
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Howard, John A.
Consumer behavior in marketing strategy
Prentice-Hall, 1989
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Peter, J. Paul
Consumer behavior and marketing strategy
Mc Graw-Hill, 2001
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Hawkins, Del I.
Consumer behavior: building marketing strategy
McGraw-Hill, 2004
Buku Teks
Hawkins, Del I.
Consumer behavior : building marketing strategy
Buku Teks