Roman, Kenneth
How to advertise
Elex Media Komputindo, 2005
 Buku Teks
Roman, Kenneth
How to advertise : membangun merek dan bisnis dalam dunia pemasaran baru
Elex Media Komputindo, 2005
 Buku Teks SO
Roman, Kenneth
How to advertise : a professional guide for the advertiser, what works, what doesn't, and why / by Kenneth Roman and Jane Maas
St. Martin's Press , 1976
 Buku Teks SO
Bennie, Michael
How to ...do your advertising
Elex Media Komputindo, 1996
 Buku Teks
White, Roderick
Advertising : what it is and how to do it
McGraw-Hill, 1980
 Buku Teks SO