Positioning diferensiasi, dan brand
Hermawan Kartajaya [and others]
Gramedia, 2005
Buku Teks
Ries, Al
Positioning : the battle for your mind
McGraw-Hill, 1986
Buku Teks
Trout, Jack
The New positioning : the latest on the worlds # 1 business strategy
McGraw-Hill, 1996
Buku Teks
Ries, Al
Mengatur posisi = Positioning : the battle for your mind
Erlangga, 1988
Buku Teks
Ries, Al
Positioning : the battle for your mind : edisi ulang tahun ke-20
Salemba Empat, 2002
Buku Teks