Caples, John
Tested advertising methods
Prentice-Hall, 1974
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Fletcher, Alan D.
Fundamentals of advertising research
Grid Publishing, 1983
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Fletcher, Alan D.
Fundamentals of advertising research
Wadsworth , 1987
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Handbook of research on international advertising
Shintaro Okazaki, editor
Edward Elgar, 2012
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Advertising research : the internet, consumer behavior and strategy
edited by George Zinkhan
American Marketing Association, 2000
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