Sandage, C.H.
Advertising : theory and practice / by C.H. Sandage and Vernon Fryburger
Richard D. Irwin, 1960
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Advertising theory
Shelly Rodgers and Esther Thorson
Routledge, 2012
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Wells, William D.
Advertising : principles and practice
Prentice-Hall, 2000
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Wells, William D.
Advertising : principles and practice
Prentice-Hall, 2000
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Moriarty, Sandra E. (Sandra Ernst)
Advertising and IMC : principles and practice
Pearson, 2012
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