Sandage, C.H.
Advertising : theory and practice / by C.H. Sandage and Vernon Fryburger
Richard D. Irwin, 1960
 Buku Teks SO
Advertising theory
Shelly Rodgers and Esther Thorson
Routledge, 2012
 Buku Teks SO
Wells, William D.
Advertising : principles and practice
Prentice-Hall, 1992
 Buku Teks SO
Wells, William D.
Advertising : principles and practice
Prentice-Hall, 1995
 Buku Teks SO
Wells, William D.
Advertising : principles and practice
Prentice-Hall, 2000
 Buku Teks SO