Block, Zenas
Corporate venturing : creating new businesses within the firm
Harvard Business School Press, 1993
 Buku Teks SO
Block, Zenas
Corporate venturing : creating new businesses within the firm
Harvard Business School Press, 1993
 Buku Teks SO
Abdul Aziz
Strategi corporate branding melalui integrated marketing communications (IMC) di era new media = Analysis corporate branding strategy through integrated marketing communication in the age of new media
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis Membership
Culture first: promoting standards in the new media age
edited by Kenneth Dyson and Walter Homolka
Wellington House, 1996
 Buku Teks SO
Quirke, Bill
Communicating corporate change : a practical guide to communication and corporate strategy
McGraw-Hill, 1996
 Buku Teks SO