Kreativitas iklan pada masa pandemi COVID-19 dan pengaruhnya terhadap niat pembelian dimediasi oleh emosi positif: studi kasus: iklan Gojek = Ad creativity in COVID-19 pandemic and how it affects purchase intention mediated by positive emotion: case study: Gojek advertisement

BrainScripts for sales success : 21 hidden principles of consumer psychology for winning new customers

Peran kepuasan konsumen dan disconfirmation dalam hubungan antara brand affect dan brand loyalty pada konsumen lansia = The role of older customers satisfaction and disconfirmation in the relationship between brand affect and brand loyalty

Analisis pengaruh jenis gerai terhadap pola pembelian konsumen dengan menggunakan metode market basket analysis = Analysis of outlet type influence on consumer buying behavior using market basket analysis

Ecological intelligence: mengungkap rahasia di balik produk-produk yang kita beli = Ecological intelligence: how knowing the hidden impacts of what we buy can change everything