Davis, Martyn P.
Handbook for media representatives / Martyn P Davis
Business Publications Limited, 1967
 Buku Teks
Kellogg on advertising & Media
Bobby J. Calder, editor
John Wiley & Sons, 2008
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O`Guinn, Thomas C.
Advertising and integrated brand promotion
CT Cengage Learning, 2015
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Priemer, August B.
Effective media planning : a guide to help advertisers and agencies develop plans that work
Lexington Books, 1989
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Surmanek, Jim
Media planning : a practical guide / Jim Surmanek
NTC Business Books, 1989
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