Jewler, A. Jerome, editor
Creative strategy in advertising / A. Jerome Jewler
Wodsworth, 1981
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Drewniany, Bonnie L.
Creative strategy in advertising
Wadsworth, Cengage Learning, 2014
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Nelson, Roy Paul
Design of advertising / Roy Paul Nelson
WM C Brown Company Publishers, 1977
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Jewler, A. Jerome, editor
Creative strategy in advertising
Wodsworth, 1981
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Forcevile, Ch
Pictorial metaphor in advertising / Charles Forceville.
Routledge, 1996
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