Farbey, A.D.
How to produce successful advertising (kiat sukses membuat iklan)
Gramedia Pustaka Utama, 1997
Buku Teks
Viardot, Eric
Successful marketing strategy for high-techm firms
Artech House, 2004
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Stotlar, David K
Successful sport marketing / David K Stotlar
Brown and Benchmark, 1993
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Morse, Stephen A.
Successful product management : kiat sukses manajemen produk
Gramedia Pustaka Utama, 1998
Buku Teks
Rapp, Stan
MaxiMarketing: the new direction in advertising, promotion, and marketing strategy
McGraw-Hill , 1987
Buku Teks