Farbey, A.D.
How to produce successful advertising (kiat sukses membuat iklan)
Gramedia Pustaka Utama, 1997
 Buku Teks SO
Stotlar, David K.
Successful sport marketing
Brown and Benchmark, 1993
 Buku Teks SO
Viardot, Eric
Successful marketing strategy for high-techm firms
Artech House, 2004
 Buku Teks
Morse, Stephen A.
Successful product management : kiat sukses manajemen produk
Gramedia Pustaka Utama, 1998
 Buku Teks SO
Rapp, Stan
MaxiMarketing: the new direction in advertising, promotion, and marketing strategy
McGraw-Hill, 1987
 Buku Teks SO