Farbey, A.D.
How to produce successful advertising (kiat sukses membuat iklan)
Gramedia Pustaka Utama, 1997
 Buku Teks SO
Morse, Stephen A.
Successful product management : kiat sukses manajemen produk
Gramedia Pustaka Utama, 1998
 Buku Teks SO
Viardot, Eric
Successful marketing strategy for high-techm firms
Artech House, 2004
 Buku Teks
Stotlar, David K
Successful sport marketing / David K Stotlar
Brown and Benchmark, 1993
 Buku Teks SO
Rapp, Stan
MaxiMarketing: the new direction in advertising, promotion, and marketing strategy
McGraw-Hill , 1987
 Buku Teks SO