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Prentice-Hall, 1972
Buku Teks
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McGraw-Hill , 2014
Buku Teks
edited by Philip Kotler, Keith K. Cox
Prentice-Hall, 1984
Buku Teks
Stapleton, John
Gower Press, 1974
Buku Teks
Yuliani Sari Devi
Universitas Indonesia, 2012
UI - Tesis (Open)