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Strategic market planning/ Robert J.Hamper
NTC Bussiness Book, 1992
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Cespedes, Frank V.
Concurrent marketing: integrating product, sales, and service
Harvard Business School Press, 1995
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Alexander, Ralph S.
Industrial marketing
Richard D. Irwin, 1956
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Alexander, Ralph
Industrial marketing
Richard D. Irwin , 1961
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Sonny Koeswara
Pemasaran industri (industrial marketing)
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