Stanton, William J.
Fundamentals of marketing
McGraw-Hill, 1991
 Buku Teks
Hartley, Robert F.
Marketing fundamentals
Harper & Row, 1983
 Buku Teks
Stanton, William J.
Fundamentals of marketing
McGraw-Hill, 1987
 Buku Teks
Stanton, William J.
Fundamentals of marketing
McGraw-Hill, 1967
 Buku Teks
Staton, William J.
Fundamentals of marketing
McGraw-Hill, Inc, 1991
 Buku Teks