Howard, John A.
Marketing management analysis and decision
Richard D. Irwin, 1957
 Buku Teks
Howard, John A.
Marketing management : analysis and decision / John A. Howard
Richard D. Irwin, 1962
 Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
 Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
 Buku Teks