Batra, Rajeev
Advertising management
Prentice-Hall, 1996
Buku Teks SO
Batra, Rajeev
Advertising management
Prentice-Hall, 1996
Buku Teks
Rossiter, John R.
Advertising communications and promotion management
Irwin/McGraw-Hiil, 1996
Buku Teks SO
Greyser, Stephen A.
Case in advertising and communications management / Stephen A. Greyser
Prentice-Hall, 1972
Buku Teks SO
Kelley, Larry D.
Advertising Media Planning : a Brand Management Approach
M.E. Sharpe, 2011
Buku Teks SO