Salzman, Jason
Making the news : a guide for nonprofits and activists / Jason Salzman
Westview Press, 1998
 Buku Teks
Luck, David J.
Marketing strategy and plans ; systematic marketing management/ David J. Luck; O.C. Ferrell.
Prentice-Hall, 1979
 Buku Teks
Lehmann, Donald R.
Analysis for marketing planning
McGraw-Hill, 2005
 Buku Teks
Barrie, Donald S.
Directions in managing construction : a critical look at present and future industry practices, problems, and policies
John Wiley & Sons, 1991
 Buku Teks
Pascale, Richard T.
The art of japanese management / Richard T. Pascale
Simon & Schuster, 1981
 Buku Teks