Melia Surghani
Profil konsumen terhadap faktor yang mempengaruhi keputusan pembelian perhiasan bros dan kalung terbuat dari logam selain emas = Profile of consumers towards factors affecting jewelry purchase decision of brooch and necklace made from metals besides gold / Melia Surghani
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Annisa Hidayati Pertiwi
Pengaruh kongruensi citra diri terhadap preferensi merek H & M (studi pada pengunjung H M Grand Indonesia) = The effect of self image congruence on H&M s brand preference (study of Grand Indonesia HMm's visitors)
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Orisya Syam Milanti
Analisis pengaruh Experiential Marketing dan Electronic Word of Mouth terhadap Brand Awareness dan Purchase Intention: studi kasus pada Keripik Setan (Pedas) Maicih logo samping = Analysis the influence of experiential marketing and Electronic Word of Mouth toward Brand Awareness d Purchase intention: case study Keripik Setan (Pedas) Maicih Logo Samping
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi (Open)
Kicky Rezza Gustyaningrum, auhtor
Efektivitas product placement pada video musik dari perspektif familiarity of brand dan judgment of fit = Effectiveness of product placement in music video from the perspective of familiarity of brand and judgment of fit
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Survei persepsi outlet terhadap SP trouches* meiji di kecamatan Sawangan Depok : Laporan praktek kerja lapangan di PT, Meiji Indonesia
Universitas Indonesia, 2009
 UI - Tugas Akhir