Peter, J. Paul
Marketing for the manufacturer/J. Paul Peter
Business One Irwin , 1992
 Buku Teks
Churchill, Gilbert A.
Marketing research : methodological foundations
The Dryden Press, 1995
 Buku Teks
Churchill, Gilbert A.
Marketing research : methodological foundations
Thomson, 2005
 Buku Teks
Converse, Paul Dulaney, 1889-
Introduction to marketing : principles of wholesale and retail distribution / Paul D. Converse and Fred M. Jones
Prentice-Hall, 1948
 Buku Teks
Peter, J. Paul
Marketing management : knowledge and skills / J. Paul Peter
McGraw-Hill, 2004
 Buku Teks