Buskirk, Richard Hobart, 1927-
Principles of marketing : the management view
Holt Rinehart, 1970
 Buku Teks SO
Lovelock, Christopher H.
Principles of service marketing and management
Pearson Education international, 2002
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Enis, Ben M.
Marketing principles : the management process
Goodyear, 1974
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Randall, Geoffrey
Principles of marketing
Routledge, 1993
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Kotler, Philip
Principles of marketing
2001
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