Lewis, Keith
The Art of marketing: International marketing volume 2
Crest, 2001
 Buku Teks SO
Morse, Stephen A.
The art of marketing : successfull product management; Vol.5 : a guide to strategy, planning and development
Crest Publishing House, 2001
 Buku Teks SO
Farbey, A.D.
The art of marketing : successfull advertrising; Vol. 4 : a guide to strategy, planning and targeting
Crest Publishing House, 2001
 Buku Teks SO
Blythe, Jim
Marketing communications
Prentice-Hall, 2000
 Buku Teks SO
Eagle, Lynne
Marketing communications
Taylor & Francis Group, 2015
 Buku Teks SO