Marketing : principles and practice
Dennis Adcock, Ray Bradfield, Al Halborg, Caroline Ross
Pitman Pub, 1993
Buku Referensi
Davies, Anthony H.
The practice of marketing research / Anthony H. Davies
Heinemann, 1973
Buku Teks
Chaffey, Dave, 1963-
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick
Pear Education, 2012
Buku Teks
MacNamee, Brian
The marketing casebase : short examples of marketing practice / Brian MacNamee and Ray McDonnell
Routledge, 1995
Buku Teks
Ronald, Dana M.
Successfully developing your accounting practice : a practical guide with forms, letters, and checklists / Dana M. Ronald
John Wiley & Sons, 1987
Buku Teks