Sevin, Charles H.
Marketing productivity analysis / Charles H. Sevin
McGraw-Hill, 1965
 Buku Teks
Made Devicca Surya
Analisis pengaruh marketing communications terhadap keputusan pembelian (objek penelitian: Go-Jek) = Analysis of the effect of marketing communications on purchase decision research object: Go-Jek
2018
 UI - Tesis Membership
Yosef Budi Susanto
Pengaruh orientasi pasar dan kapabilitas pemasaran dinamik terhadap kinerja pemasaran UKM dalam struktur make-to- order : studi empirik pada industri sepatu Cibaduyut = The impact of market orientation and dynamic marketing capability on marketing performance of make-to-order SMES: empiric study of Cibaduyut shoe industry
2017
 UI - Disertasi Membership
Denney, Robert W.
Marketing accounting services
Van Nostrand Reinhold, 1983
 Buku Teks
Kirkpatrick, C.A.
Advertising : mass communication in marketing
Houghton Miffiln, 1959
 Buku Teks