Swayne, Linda E.
Cases in strategic marketing
Prentice-Hall International, 1989
 Buku Teks
Kerin, Roger A.
Strategic marketing problems : cases and comments
Pearson, 2013
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Strategic marketing cases for 21st century Asia
by John A. Quelch ... [and others]
Prentice-Hall, 2000
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Quelch, John A.
Cases in strategic marketing management : business strategies in Muslim countries
Prentice-Hall, 2001
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Cravens, David W.
Strategic marketing
McGraw-Hill , 2006
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