Hoffman, K. Douglas
Essentials of services marketing
Harcourt College Publishers, 2002
 Buku Teks
Lovelock, Christopher H.
Services marketing
Prentice-Hall, 1960
 Buku Teks
Lovelock, Christopher H.
Services marketing
Prentice-Hall, 2000
 Buku Teks
Lovelock, Christopher H.
Services marketing : people, technology, strategy
Prentice-Hall, 2005
 Buku Teks
Zeithaml, Valarie A.
Services marketing
The McGraw-Hill , 1996
 Buku Teks