Stanton, William J.
Fundamentals of marketing
McGraw-Hill, 1984
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Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
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Lovelock, Christopher H.
Marketing challenges : cases and exercises
McGraw-Hill, 1985
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Cravens, David W.
Strategic marketing management cases
McGraw-Hill Irwin, 2002
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Swayne, Linda E.
Cases in strategic marketing
Prentice-Hall International, 1989
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