Hise, Richard T.
Basic marketing : concepts and decisions
Winthrop, 1979
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Applications in basic marketing
Irwin, 1991
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Applications in basic marketing
Irwin, 1991
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McCharty, E Jerome
Applications in basic marketing
Homewood, 1990
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Lorie, James H.
Basic methods of marketing research
NMcGraw-Hill , 1951
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