Still, Richard R.
Essentials of marketing
Prentice-Hall, 1966
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McDaniel, Carl
Marketing essentials
South Western Cengage Learning, 2012
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Perreault, William D.
Essentials of marketing : a marketing strategy planning approach
McGraw-Hill, 2015
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Hoffman, K. Douglas
Essentials of services marketing
Harcourt College Publishers, 2002
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Hoffamn, K. Douglas
Essentials of services marketing : concepts, strategies, and cases
Horcourt Colledge Publisher, 2002
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