McCarthy, E. Jerome
Basic marketing: a managerial approach / E Jerome McCarthy, William D Perreault
Richard D. Irwin, 1998
 Buku Teks
McCarthy, E Jerome
Application in basic marketing / E. Jerome McCarthy, William D. Perreault
Irwin, 1994
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McCarthy, E. Jerome, editor
Basic marketing : a managerial approach / E. Jerome Mccarthy, William D. Perreault
Richard D. Irwin, 1990
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McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy
Irwin , 1978
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McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy
Irwin , 1975
 Buku Teks