Mowen, John C.
Consumer Behavior/ John C Mowen
Macmillan Publishing Company, 1999
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Mowen, John C.
Consumer behavior / John C. Mowen, Michael Minor
Prentice-Hall, 1998
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McEnally, Martha
Cases in consumer behavior
Pearson Education, 2002
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Huddleston, Patricia
Consumer behavior : women and shopping
Business Expert Press, 2011
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Leinwand, Gerald
The consumer: a shocking and informative expose of fraudulent marketing practices and seductive selling gimmicks / Geral Leinwand
Washington Square Press, 1970
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