McKenna, Regis
Dianxi cheng jin = the regis touch: million dollar advice from America's top marketing consultant
Tian xia wen hua chu ban [tai bei xian san chong shi, 1987
 Buku Teks
The marketing job; responsibilities of the top man and his staff
by American Management Association; contributors, I.J. Berni ... [and others]; edited by Elizabeth Marting
American Management Association, 1961
 Buku Teks SO
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
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Etzel, Michael J.
Marketing
McGraw-Hill, 2004
 Buku Teks SO
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks SO