Ten Deadly Marketing Sins

Dasar-dasar pemasaran / Philip Kotler

Principles of Marketing /​ Philip Kotler, Gary Armstrong

The Essence of services marketing pemasaran jasa=Ten essence of service marketing/ Adrian Payne; penerjemah Fandy Tjiptono

Pengaruh bauran pemasaran solutions, access, value, dan education terhadap strategi customer-centric di poliklinik eksekutif rumah sakit Hermina Depok = Influence of solutions access value and education marketing mix against customer centric strategy in executive clinic Hermina Depok Hospital