International marketing strategy : Selected readings
edited by H.B. Thorelli
Penguin Books, 1973
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Cundiff, Edward W.
Marketing in the international environment
Prentice-Hall, 1988
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Majaro, Simon
International marketing : a strategic approach to world markets
George Allen & Uniwin, 1982
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Czinkota, Michael R.
Global marketing
The Dryden Press, 1996
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Keegan, Warren J.
Global marketing
Pearson , 2013
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