Quelsch, John A.
Sales promotion management
Prentice-Hall, 1989
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Rapp, Stan
MaxiMarketing: the new direction in advertising, promotion, and marketing strategy
McGraw-Hill , 1987
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Petersen, Christian
Sales promotion in postmodern marketing/ Christian Peterson
Gower, 1994
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Nickels, William G.
Marketing communications and promotion
Grid, INC , 1976
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Belch, George F.
Advertising and promotion
McGraw-Hill, Irwin, 2001
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