Evans, Joel R.
Marketing / Joel R. Evans, Barry Berman
Macmillan, 1985
Buku Teks
Terry, George Robert
Management : selected case problems / George R. Terry
Prentice-Hall, 1957
Buku Teks
Still, Richard R.
Sales management decisions, strategies and cases / Richard R Still
Prentice-Hall, 1988
Buku Teks
Rewoldt, Stewart H.
Strategi promosi pemasaran / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw; diterjemahkan oleh, A. Hasymi Ali
Rineka Cipta, 1995
Buku Teks
Rewoldt, Stewart H.
Strategi produk dalam pemasaran = Introduction to marketing management / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw, Penerjemah: A. Hasmi Ali
Bina Aksara, 1988
Buku Teks