Keegan, Warren J.
Global marketing
Pearson Education , 2015
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Dahringer, Lee D.
International marketing : a global perspective
Addison-Wesley, 1991
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Keegan, Warren J.
Global marketing
Prentice-Hall, 1999
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Johansson, Johny K.
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson
McGraw-Hill Irwin, 2003
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Keegan, Warren J.
Global marketing management
Prentice Hall International, 1989
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