Duncan, Tom
IMC using advertising and promotion to build brands
McGraw-Hill, 2002
Buku Teks
Shimp, Terence A.
Advertising, promotion, : & supplemental aspects of integrated marketing communications/ Terence A Shimp
Thomson, 2002
Buku Teks
Randy Saputra
Proposal promosi dan periklanan produk: film Ada Apa Dengan Rangga? Abstrak= Proposal of product promotion and advertising: film Ada Apa Dengan Rangga?
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
UI - Makalah dan Kertas Kerja
Belch, George F.
Advertising and promotion
McGraw-Hill, Irwin, 2001
Buku Teks
Well, William
Advertising principles and practice
Prentice-Hall, 1995
Buku Teks