Viardot, Eric
Successful marketing strategy for high-techm firms
Artech House, 2004
 Buku Teks
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks
Etzel, Michael J.
Marketing
McGraw-Hill, 2004
 Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks
Phillips, Charles F.
Marketing
Boston , Houghton Mifflin
 Buku Teks