Viardot, Eric
Successful marketing strategy for high-techm firms
Artech House, 2004
Buku Teks
Hoffamn, K. Douglas
Essentials of Services marketing : Concepts, Strategies, and Cases / K. Douglas Hoffman, John E.G. Bateson
Horcourt Colledge Publisher, 2002
Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
Buku Teks