Peter, J. Paul
Consumer behavior & Marketing Strategy : perilaku konsumen dan strategi pemasaran
Erlangga, 2014
Buku Teks
Peter, J. Paul
Consumer behavior : perilaku konsumen dan strategi pemasaran
Erlangga, 2000
Buku Teks
Pane, Chairul Masri
What consumers want form a discotheque : a marketing research on discotheque consumer Submitted
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1992
UI - Skripsi (Membership)
Motivation and market behavior
edited by Robert Ferber and Hugh G. Wales
Richard D. Irwin, 1958
Buku Teks
Anya Safira
Pengaruh faktor sosial, kepribadian, dan demografi terhadap sikap serta intensi pembelian batik printing = The effects of social, personality, and demographic factors on attitude towards counterfeiting and purchase intention of batik printing
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
UI - Skripsi (Membership)