Howard, John A.
Consumer behavior in marketing strategy
Prentice-Hall, 1989
Buku Teks SO
Assael, Henry
Consumer behavior and marketing action
Buku Teks
Assael, Henry
COnsumer behavior and marketing action
Buku Teks
Britt, Steuart Henderson
Marketing management and administrative action
McGraw-Hill , 1968
Buku Teks SO
Britt, Steuart Henderson
Marketing management and administrative action
McGraw-Hill Kogakusha, 1978
Buku Teks SO