Howard, John A.
Consumer behavior in marketing strategy
Prentice-Hall, 1989
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Assael, Henry
Consumer behavior and marketing action
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Assael, Henry
COnsumer behavior and marketing action
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Britt, Steuart Henderson
Marketing management and administrative action
McGraw-Hill , 1968
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Britt, Steuart Henderson
Marketing management and administrative action
McGraw-Hill Kogakusha, 1978
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