Mathieson, Rick
Branding unbound: the future of advertising, sales, and the brand experience in the wireless age
American Management Association, 2005
 eBooks
Dik Ajeng Sekar Putri Taufanti
Analisis Pengaruh Intrinsic Motivation dan Shopping Engagement terhadap Intention to Buy Using Mobile App, App Continuance Use Intention, dan Brand Loyalty (Studi Kasus: Tokopedia) = The Influence of Intrinsic Motivation and Shopping Engagement toward Intention to Buy Using Mobile App, App Continuance Use Intention, and Brand Loyalty (Case Study: Tokopedia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Annanda Fatmawati
Kesiapan pengguna telepon seluler terhadap penerimaan mobile advertising di Indonesia : studi kasus : pengguna telepon seluler di Jakarta dan Pontianak = Readiness of mobile cellular user against acceptance of mobile advertising in Indonesia : case study : mobile cellular user Jakarta and Pontianak
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi Open
Muhamad Axell Gadiel
Pengaruh Brand Image Sebagai Moderasi dalam Hubungan Consumers Adoption dan Usage Intention pada Penggunaan Qr Code Jenius pada Generasi Z : Extended UTAUT 2 = The Influence of Brand Image as a Moderator in the Relationship between Consumers Adoption and Usage Intention of QR Code Jenius among Generation Z : Extended UTAUT 2
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Adhitya Hernadian Praditanugroho
Analisis faktor pendorong consumption experience pada mobile commerce = Factors influencing consumption experience of mobile commerce.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis (Membership)