Barban, Arnold M.
Readings in advertising and promotion strategy
Richard D. Irwin, 1968
Buku Teks
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
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Belch, George E.
Introduction to advertising promotion : an integrated marketing communications perspective
Irwin, 1993
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Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2009
Buku Teks
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2015
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