Sissors, Jack Z
Advertising media planning
NTC Businness Books, 1993
 Buku Teks
Duffy, Ben
Advertising media and markets / by Ben Duffy
Prentice-Hall, 1957
 Buku Teks
Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
 Buku Teks
White, Roderick
Advertising
McGraw-Hill, 2000
 Buku Teks
White, Roderick
Advertising
McGraww-Hill , 2000
 Buku Teks