Analisis pengaruh halal brand personality dan brand experience terhadap brand prestige, brand trust, customer satisfaction, dan brand loyalty pada merek halal. Studi kasus: Produk perawatan pria kahf = Analysis of halal brand personality and brand experience on brand prestige, brand trust, customer satisfaction, and brand loyalty on halal brand. Study case: Men personal care brand kahf.

Pengaruh citra merek terhadap loyalitas merek scotch brite tm = The influence of brand image towards brand loyalty scotch brite tm brand

Pengaruh brand image terhadap pembentukan brand equity (studi pada Kentucky Fried Chicken di Jakarta)

Pengaruh brand personality terhadap brand loyalty studi: konsumen produk fashion merek Zara di Jakarta

Analisis pengaruh interaktivitas user pada komunitas online brand dalam membangun brand love melalui mediasi identitas sosial = Analysis on effect of user interactivity in virtual brand community to build brand love mediated by social identity