Boyd, Harper W., Jr.
Marketing research : text and cases
Richard D. Irwin, 1977
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Bursk, Edward Collins
Cases in marketing management
Prentice-Hall, 1975
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Lovelock, Christopher H.
Marketing challenges : cases and exercises
McGraw-Hill, 1985
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Boyd, Harper W., Jr.
Marketing research : text and cases
Richard D. Irwin, 1956
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Cravens, David W.
Strategic marketing management cases
McGraw-Hill Irwin, 2002
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