Kotler, Philip
Marketing management : analysis, planning, implementation, and control
Prentice Hall International, 1991
Buku Teks
Kotler, Philip
Marketing management : analysis, planning, implementation, and control
Prentice-Hall, 1991
Buku Teks
Pearce, John A.
Strategic management : formulation, implementation, and control
Irwin, 1997
Buku Teks
Pearce, John A.
Strategic management : formulation, implementation, and control
Irwin/McGraw-Hill, 2000
Buku Teks
Pearce, John A.
Strategic management formulation, implementation, and control
McGraw-Hill, 2009
Buku Teks