Kotler, Philip
Marketing management : analysis, planning, implementation, and control
Prentice-Hall International, 1991
Buku Teks SO
Kotler, Philip
Marketing management : analysis, planning, implementation, and control
Prentice-Hall, 1991
Buku Teks SO
Pearce, John A.
Strategic management : formulation, implementation, and control
Richard D. Irwin, 1997
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Pearce, John A.
Strategic management formulation, implementation, and control
McGraw-Hill, 2009
Buku Teks
Pearce, John A.
Strategic management : formulation, implementation, and control
Irwin, McGraw-Hill, 2000
Buku Teks