Assael, Henry
Consumer behavior and marketing action
Kent Publishing Company, 1984
 Buku Teks
Assael, Henry
COnsumer behavior and marketing action
 Buku Teks
Assael, Henry
Consumer behavior and marketing action Henry Assael
Boston, Mass. Kent Pub. Co. 1984,
 Buku Teks
Asseal, Henry
Cosumer behavior and marketing action
Kent Publishing Company, 1984
 Buku Teks
Peter, J. Paul
Consumer behavior and marketing strategy
McGraw-Hill, 1999
 Buku Teks