Advertising agency operations and management / Roger Barton

Pengaruh implementasi online behavioral advertising terhadap attitude toward the ad dan purchase intention pada e-marketplace di Indonesia = The Effect of online behavioral advertising implementation on attitude toward and purchase intention in Indonesian e-marketplace

Penggunaan customer lifetime value (CLV) dalam mengelola profitabilitas klien di Perusahaan Periklanan = The usage of customer lifetime value (CLV) in managing client profitability at an advertising agency

Pengaruh implementasi online behavioral advertising terhadap attitude toward the ad dan purchase intention pada E-Marketplace di Indonesia = The effect of online behavioral advertising implementation on attitude toward the ad and purchase Intention in Indonesian E-Marketplace

Pengaruh terpaan iklan terhadap Attention dan Interst para pedagang (Studi kasus para pedagang indomie yang menuliskan kata-kata sedia indomie di spanduk dagangannya)